Marketing for the rich – 3 tips for survival of new organizations
June 20th, 2010One of the most well-worn stereotypes bandied about by trainers and speakers for the 'introduction to the rich. " Often they share this view, as if it had been one of the most obvious secret of successful sales.
The question is not whether it makes sense that the market for the rich. For more marketing newbie or professional societies, the question is always how to do and what it costs.
Although the theater is good for speakers and consultants for you to say to let gosend your order by average customers and head for the door of the rich, the economy of the real world is often essential that professionals would you exactly where you are.
In this article, I visited three different ways to help potential costs (financial and psychological) of marketing for the rich, to facilitate sharing.
Before marketing a model system of destination marketing success for the rich.
First place the mailing list (email and direct mail) or operatorsthe rich. Pick up brochures and materials you get in airplanes, airports, stations and hotels, and sign the mailing list for everything you can. Make sure you have a mailbox (or people who are willing to live with a "spam" collector).
Then visit and comment on the lists of the target markets of the rich, such as:
Others Wealth Manager
B. Luxury Resort / Lifestyle Editors
c. mega estate villa
d. Hunt / Private Plan
e. galleries and museums
f. Family Office practice
g. Arts and cultural organizations
Second, consider the mentality of the rich.
The first thing you must understand is that there is an "affluent attitude." But statistics on the demographic profile, you can create and then studied.
First-generation founders of companies with revenue of $ 10 to $ 30 million U.S. dollars may have different characteristicsTrophy men, rich or heirs.
Choose a good couple of books on marketing for the rich and market psychology. Some books I can recommend is "marketing to the rich" and "The Millionaire Mind by Thomas Stanley," Marketing Triggers "by Joe Sugarman," influence "by Robert Cialdini, and No BS Wealth attraction for entrepreneurs Dan S. Kennedy.
If possible, try to create an interview information for a practice ground influential psychologist is inAmong the most prosperous part of your position. Another technique that may be of landscapers, architects, developers and brokers who specialize in wealthy areas and in your community conversation.
Third Piggy-back on the efforts of already happened.
Set-up carefully designed and subtly developed strategic alliances with successful marketing target for the rich. May be strategic partnerships with non-profit users of direct marketing approvalrich, and many other strategies. The various forms of this strategy is that just your imagination.







